People read text messages. They read them fast, and they reply faster. For many in your organization a quick text is the surest way to be seen, which makes SMS one of the most powerful tools you have. Getting started is simple. You will set up a phone number, connect it in Rock and you are ready to send. SMS is not just one direction either. People can text you back, and the SMS Conversations tool lets your team reply in real time or hand replies off to a workflow with the SMS Pipeline. One important rule keeps you on the right side of the law: a person has to opt in before you can text them. The articles ahead walk you through setting up SMS and holding great two-way conversations. Soon you will be reaching people right where they already are.