Streaks takes attendance data to the next level by helping you find and analyze meaningful engagement patterns. So, what does that mean? Whether or not you’re into sports, you’ve probably heard people refer to a team or a player as being on a ‘winning streak’ or a ‘losing streak’, which just means they’ve won or lost several times consecutively. Streaks in Rock is similar, except we’re talking about attendance or, in a broader sense, engagement. The most basic definition of streaks is that it tells you how many times in a row someone engaged at your organization. But, even though it’s very cool to know that someone is showing up for their 16th straight weekend, that definition is insufficient because there’s a whole lot more Streaks can do.