Trinity Fellowship tv app on a tv in a living room

Trinity Fellowship Church

Trinity Fellowship is a 5,600-person, seven-campus church in Amarillo, Texas, recognized as a trailblazer for how they use technology to support ministry.

Why Trinity moved their Digital Strategy to Rock

Before moving to Rock, Trinity relied on a collection of systems that lacked integration between platforms and across campuses. Managing data across platforms drained significant time and effort, limited personalization, and made it difficult to maintain a unified experience for people engaging with the church.

At the time, their online presence centered on a static app and website primarily used for content delivery and giving. While functional, this approach didn’t support Trinity’s broader vision for consistent, daily engagement. Recognizing the need for a more connected and scalable foundation, Trinity turned to Rock to unify their systems and support their growing ministry and technical ambition.

Benefits from Full Rock Integration

200%

Increase in App Downloads

2,500

Unique People Starting a Journey

3,700

Total Journeys Started

Various devices displaying the Trinity mobile app, website, and TV app

The Rock Powered Digital Ecosystem

Trinity Fellowship worked with a Rock Partner to launch a unified mobile app, website, and TV app. Together, these platforms form a connected digital ecosystem that delivers consistent, personalized experiences to members across devices.

Through personalization, the mobile app and website display relevant Next Steps, featured events, and Journeys. Journeys are structured, devotional-style reading plans created by Trinity and built natively on Rock. Members can engage with Journeys individually or alongside a group, allowing discipleship content to adapt naturally to both personal and communal rhythms.

By centralizing these platforms in Rock, Trinity coordinates content efficiently across systems and campuses. Pastors and administrators now have real-time visibility into engagement, reducing manual processes and freeing up more time to focus on relationships and ministry.

Explore the Experience

Website

Designed with a custom style and powered by Rock, Trinity Fellowship’s website delivers personalized Next Steps, events, and Journey recommendations. The site demonstrates how Rock’s data can be used to guide members toward consistent engagement and spiritual growth.

Visit Website

Mobile App

Check Out the App

TV App

Trinity Fellowship's TV app provides an accessible way for members to watch services and featured video content on demand. The TV app demonstrates how Rock can support a unified digital presence while meeting people where they already engage with content.

Check Out the App

Terri Townsend

Pastor of Systems & Processes

With everything running through Rock long time dreams are being fulfilled. We have tools to help people engage with content to minister to them and to use to minister to others.